Sancal has opened its first shop in China to great fanfare!
The new mono-brand store is in the Red Star Macalline Home, one of the most exclusive shopping centres in Beijing.
For the grand opening we used geometric patterns from the Grafica Collection as a theme, but the space itself combines our playful spirit taking inspiration from our Majestic and Futura collections.
Brick-red walls, khaki, cement, wood, glass, polycarbonates and metallic red together with an ample selection of fabrics have been used to communicate our eclectic and irrelevant personality. An attractive look for China’s new, more assertive generation.
And yet, the environment’s still harmonious and inviting. Here’s a taste:
